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Cofty

The coffee and tea shop near Hastings is struggling with its outdated branding and identity. To remedy this, the rebranding initiative will introduce "Cofty," symbolizing comfort in enjoying tea or coffee during stressful days. By creating a welcoming atmosphere and emphasizing the shop as a relaxing retreat, Cofty aims to attract customers seeking solace from their hectic lives and build strong connections with them.

In the Cofty project, my role as a graphic designer involves researching the audience and market trends to inform my designs. I will create visual concepts and materials that align with the project's goals and enhance user engagement. 

Research

Mind Map

Thumbnails

Visual Design

Final Design Logo

Brand Touchpoint Mock-up

Re-branding Design

Marketing Mock-up

Poster Mock-up

The rebranding of the coffee and tea shop in Hastings illustrates that effective branding involves more than just a new logo; it requires understanding the community's needs, which can be challenging. By focusing on high-quality, locally roasted coffee and a variety of organic teas, the shop appeals to its customers. Its welcoming atmosphere encourages relaxation and connection, enhancing the overall experience. This process highlights the importance of community connection to remain popular and relevant in a competitive market..

Ready to Elevate Your Brand?

Let's work together to create designs that speak to your audience and elevate your brand presence. Contact us today to get started!